Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro

Core Viewpoint - Apple has revised its App Store policies in Europe to comply with the Digital Markets Act and avoid a potential fine of 500 million euros ($585 million) from the EU [1][3]. Policy Changes - The new policies involve a complex fee structure for app developers, with some now facing three separate fees for a single download [2]. - A new "core technology commission" fee of 5% will be applied to all digital purchases made outside the App Store [2]. Compliance and Regulatory Pressure - Apple claims that the changes were not voluntary but were necessitated by the European Commission's regulations, which could impose fines of up to 50 million euros per day [3]. - The European Commission is currently reviewing Apple's new terms to determine compliance with the Digital Markets Act [3][4]. Market Dynamics - The situation highlights Apple's strong defense of its App Store policies, which are a significant revenue source, generating fees between 15% and 30% on downloads [4]. - Despite a recent court ruling in the U.S. that prohibited certain practices, Apple continues to assert its right to a commission on iPhone apps linking to overseas digital purchases [5].