Nike plans 'surgical' price increases as it expects $1 billion hit from tariffs

Core Insights - Nike is increasing prices for US customers to counter an anticipated $1 billion cost increase due to tariffs [1][4] - The price hikes will be implemented in a phased manner starting in the fall, although specific products and price changes were not detailed [2][4] - Nike's strategy to mitigate tariff costs includes diversifying sourcing and reducing reliance on China, with expectations that the share of footwear imported from China will decrease from 16% to the high single digits by the end of fiscal year 2026 [3][4] Financial Performance - Nike's revenue for the fiscal year 2025 decreased by 10% year over year to approximately $46 million, but it exceeded Wall Street's expectations for quarterly sales and profit [4] - The company anticipates that the impact of tariffs will be most significant in the first half of fiscal year 2026 [4] Leadership and Strategy - CEO Elliott Hill, who has been in charge for about eight months, is focusing on revitalizing the company by reducing promotional sales, enhancing wholesale relationships, and prioritizing sports in its strategy [5]