Tai Mei Ti A P P·2025-06-27 00:12Group 1 - Xiaomi's first SUV, the YU7, was officially launched on June 26, with a starting price of 253,500 yuan for the standard version, 279,900 yuan for the Pro version, and 329,900 yuan for the Max version, making it 10,000 yuan cheaper than the Tesla Model Y while offering 200 kilometers more range [2] - The YU7 has received significant pre-orders, with 196,000 orders within 2 minutes and 122,000 locked orders, indicating strong market interest and consumer confidence [2][4] - Xiaomi's strategy involves pricing based on BOM costs, allowing for reduced marginal costs per vehicle through economies of scale, which is expected to enhance profitability as production volumes increase [2][4] Group 2 - In the previous year, Xiaomi faced skepticism regarding its automotive strategy, with a reported net loss of 1.8 billion yuan in its electric vehicle segment, translating to a loss of over 60,000 yuan per vehicle based on quarterly delivery figures [3] - The latest financial report for 2025 shows a revenue of 18.58 billion yuan from the electric vehicle segment, with a 10.7% quarter-on-quarter growth, and a reduced operating loss of 500 million yuan, indicating improved financial performance [4] - The gross margin for Xiaomi's electric vehicles reached 23.2% in Q1 2025, surpassing BYD's margin of 20.07%, suggesting a positive trend towards profitability [4] Group 3 - Xiaomi's CEO Lei Jun emphasized the importance of technological innovation and quality in maintaining competitive advantages in the automotive market, particularly against established players like Tesla [7][10] - The company aims to enhance its manufacturing capabilities and product quality, with plans to invest 100 billion yuan in research and development to strengthen its position in the automotive sector [12] - Xiaomi's approach to the automotive market includes a commitment to high standards and a focus on safety, quality, and durability, as evidenced by rigorous testing protocols [7][11] Group 4 - The YU7's launch is expected to coexist with the SU7, with Lei Jun expressing confidence that both models will attract different consumer segments, thus not cannibalizing each other's sales [17] - The company has prioritized local suppliers in the Beijing-Tianjin-Hebei region, with an estimated 30-40% of suppliers located there, aiming to increase this to 60-70% with battery suppliers included [13] - Xiaomi's self-developed chips are planned for future automotive applications, with ongoing development efforts to enhance their integration into vehicle systems [18]