Industry Overview - The demand for dairy products continues to decline, with liquid milk sales in China dropping by 7.5% year-on-year from January to May 2025, and offline sales decreasing by 9.7%, while online sales grew by 4.8% [1] - In April 2025, the overall sales of dairy products across all channels fell by 9.5% year-on-year [1] Government Response - The Ministry of Agriculture and Rural Affairs held a meeting on June 25, 2025, to discuss measures to support the dairy industry, emphasizing the need for continued implementation of relief policies and enhancing the industry's competitiveness [2] - The Minister highlighted the importance of extending the industrial chain, increasing added value, and stabilizing the confidence of production entities in the dairy sector [2][3] Policy Measures - The government plans to boost dairy consumption through public awareness campaigns about the health benefits of milk and to encourage compliance with new sterilized milk standards [2] - There is a focus on strengthening dairy processing capabilities and developing diversified deep-processing products to transition from simple processing to advanced processing [2][3] Market Sentiment - Various policies are aimed at restoring confidence in the dairy industry, indicating a collective effort to address the challenges faced by the sector [4]
乳业销售继续下滑 农业农村部加快纾困丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-06-27 01:46