Snap(US:SNAP) 3 6 Ke·2025-06-27 01:59Core Insights - The AI image sector has seen a surge in popularity, with 45 out of over 200 AI image products experiencing month-on-month traffic growth, some exceeding 600% [1] - The success of AI image products is attributed to four common characteristics: low operational barriers, strong personal expression, high user engagement, and inherent shareability [1] - Snapchat stands out as a unique platform that serves both as a tool for filter creation and a distribution channel for content, having previously achieved viral success with various AI/AR filters [1][2] Snapchat's AI Lens Innovations - Snapchat's camera interface, which features millions of AR filters, has become a crucial channel for brands to engage users, with 300 million daily users utilizing these filters [2] - The introduction of Sponsored AI Lenses allows brands to create immersive experiences with lower creative barriers and faster content generation, tapping into new marketing opportunities [2][3] Advantages of Sponsored AI Lenses - Sponsored AI Lenses provide an immersive interactive experience, allowing users to quickly generate personalized content in various themes [3] - The use of AI technology reduces production costs and time for brands, enabling rapid deployment of content [3] - The design of Sponsored AI Lenses encourages sharing, leading to increased organic reach, with advertisers experiencing a 25%-45% boost in daily exposure [3] Brand Engagement Examples - Coldplay has utilized Sponsored AI Lenses to create interactive visual effects for their latest album, enhancing user engagement compared to traditional filters [5] - Infinix, a tech brand, has successfully leveraged Sponsored AI Lenses in the Middle East, aligning with the preferences of young consumers who seek personalized and expressive marketing [6][10] Infinix's Marketing Strategy - Infinix's AI filter integrates local aesthetics and product features, transforming complex product attributes into engaging user experiences [7] - The campaign achieved significant reach, with over 52 million unique users engaging with the filter and a cost-effective exposure strategy [8] Strategic Insights for Brands - The collaboration between Infinix and Snapchat highlights the forward-thinking application of generative AI technology, offering brands a chance to gain early advantages [10] - Effective localization involves understanding user preferences and creating relevant experiences rather than merely incorporating cultural elements [10] - The shift in brand marketing from mere display to co-creation emphasizes the importance of social interaction in content expression [10][12]