Core Insights - Xiaomi's Yu7 SUV received over 200,000 pre-orders within 3 minutes of its launch, exceeding expectations and demonstrating strong market demand [1][2] - The Yu7 is positioned as a luxury high-performance SUV, directly competing with Tesla's Model Y, with a price range from 253,500 to 329,900 CNY [2] - Xiaomi aims to enhance product quality and accelerate delivery times for the Yu7, with initial deliveries set to begin in August [3] Product Performance - The Yu7's standard version offers a range of 835 km, while the Pro and Max versions provide a range of 730 km [2] - The company has seen a positive trend in orders for its previous model, the SU7, with expectations for monthly new orders increasing from 10,000 to 13,000-14,000 [3] Strategic Direction - Xiaomi's CEO emphasized the importance of technological innovation and quality over price competition, aiming to advance into the high-end market [3] - The company is preparing to implement its self-developed chips in vehicles, with the first generation of the SoC chip performing better than anticipated [3] Regional Development - Xiaomi is expanding its research and development presence in Wuhan, targeting a team of 10,000, with current staffing at 4,000-5,000 [4] - The company prioritizes local suppliers in the Beijing-Tianjin-Hebei region for its automotive supply chain, aiming for 60-70% local sourcing including battery suppliers [5]
雷军称YU7大定表现超预期,正在为自研芯片上车做准备
2 1 Shi Ji Jing Ji Bao Dao·2025-06-27 02:18