老字号“不老”：从守匠心到谋创新

Group 1 - The core viewpoint emphasizes the need for traditional brands, especially "time-honored" brands, to innovate and adapt to modern consumer preferences while maintaining their cultural heritage [1] - The National Development and Reform Commission's measures aim to leverage the consumption potential of traditional brands and intangible cultural heritage to support stable consumption growth [1][4] - The "Guochao" brand vitality is encouraged through innovative scenarios and integrated products to attract younger consumers [1][4] Group 2 - San Yuan Dairy, established in 1956, is transforming by opening direct experience stores and entering the beverage market to align with new consumption trends [4][5] - The reopening of the "Beijing Milk Company" brand features interactive and social consumption experiences, moving from mere product sales to experiential engagement [5][6] - Innovative products like the "Erba Sauce Milk Tea," which combines traditional flavors with modern beverage trends, reflect a strategy to connect with younger consumers [7][8] Group 3 - Experts suggest that the transformation of time-honored brands should focus on systemic innovation around content, experience, and channels rather than superficial changes [8][9] - San Yuan Dairy is modernizing its operations through digital factory construction and the development of sub-brands that integrate intangible cultural heritage with new retail scenarios [8][9] - The competition among traditional brands is shifting from historical prestige to effective transformation capabilities [9] Group 4 - The "Beijing North Shore Market" initiative by Fangshan Tea House and Beihai Park aims to revitalize intangible cultural heritage through innovative experiences and cross-industry collaborations [11][12] - The market combines various cultural elements to create immersive experiences that engage consumers and promote cultural heritage [11][12][13] - The approach includes breaking down intangible cultural heritage into accessible experiences that encourage consumer participation and sharing [13][14] Group 5 - Wu Yutai, a time-honored tea brand, is exploring a "tea+" model that integrates tea with various products and experiences to attract younger consumers [18][19] - The new store concept combines tea with baked goods and coffee, creating a multi-functional space that enhances consumer engagement [19][20] - The brand's ongoing efforts to modernize its offerings and marketing strategies reflect a commitment to connecting with the younger generation [21][22] Group 6 - Fangzhuan Factory No. 69 is innovating by introducing a "炸酱面" (fried sauce noodles) ice cream, which creatively reinterprets traditional flavors to appeal to modern consumers [26][27] - The product's success is attributed to effective social media marketing and a strong connection with younger consumers, leading to significant sales growth [27][28] - The brand is also enhancing its operational model by optimizing service processes and training staff to improve customer experiences [29][30]