盘后股价大涨逾10%！耐克业绩下滑，但仍超预期？

Core Viewpoint - Nike's stock price surged 10.83% in after-hours trading following the release of its earnings report, despite a decline in revenue and profit for the fiscal year 2025 [1][2] Financial Performance - For fiscal year 2025, Nike reported revenue of $46.309 billion, a 10% year-over-year decline, and a net profit of $3.219 billion, down 44% from the previous year [1] - In Q4 of fiscal year 2025, Nike's revenue was $11.097 billion, a 12% year-over-year decline, but exceeded analyst expectations of $10.72 billion [1] - The net profit for Q4 was $211 million, an 86% year-over-year drop, with earnings per share at $0.14, slightly above the analyst forecast of $0.13 [1] Brand Performance - In Q4, Nike's revenue was $10.763 billion, down 11% year-over-year, with declines across all regions [1] - Converse's revenue was $357 million, a 26% year-over-year decline, also affected by sales drops in all regions [1] Shareholder Returns - In Q4, Nike returned approximately $800 million to shareholders through dividends and buybacks, totaling about $5.3 billion for the entire fiscal year 2025 [1] Future Outlook - Nike's CEO Elliott Hill stated that while financial performance met expectations, it did not reach their goals, and the "Win Now" plan is expected to drive future improvements [2] - CFO Matt Friend noted that the fourth quarter reflected the significant financial impact of the company's transformation, with expectations for easing adverse factors in the future [2] - For Q1 of fiscal year 2026, Nike anticipates a mid-single-digit percentage decline in revenue, aligning with analyst expectations of a 7% drop, and a projected gross margin decrease of 3.5 to 4.25 percentage points [2] - Nike executives warned of a $1 billion increase in costs due to tariffs this fiscal year, with plans to address this through price increases and cost-cutting measures [2]