雷军的新征程：当小米放弃性价比

Core Viewpoint - Xiaomi's Yu7 has achieved significant pre-sale success, indicating a shift in consumer preferences away from traditional value-for-money considerations in the electric vehicle market [2][4][10] Group 1: Sales Performance - Yu7 recorded over 289,000 pre-orders within one hour of its launch, showcasing strong consumer interest [2] - The Su7 model also performed well, with over 200,000 pre-orders, indicating a robust demand for Xiaomi's electric vehicles [4] Group 2: Market Positioning - Xiaomi is navigating the competitive electric vehicle market without relying on price-performance ratios, similar to brands like Apple and Tesla [2][10] - The company is focusing on emotional value and brand perception rather than just technical specifications or cost-effectiveness [11] Group 3: Consumer Behavior - Many consumers in the automotive market do not prioritize online reviews or negative feedback when making purchasing decisions [4][5] - The younger demographic is willing to invest in products based on brand appeal and emotional connection rather than strict value-for-money assessments [5][10] Group 4: Competitive Landscape - Compared to competitors like Zeekr, Xpeng, and Li Auto, Yu7's overall value proposition is perceived as lower, yet it still attracts significant consumer interest due to its unique design and brand identity [7][9] - The success of brands like Tesla, despite lower price-performance ratios, illustrates that consumer preferences can transcend traditional metrics [9][10] Group 5: Financial Implications - Xiaomi's pricing strategy for Yu7 is expected to yield higher profit margins compared to Su7, indicating a focus on profitability over volume sales [8][9] - The company is likely to see improved financial performance following the launch of Yu7, reinforcing its market position [9]