记者体验小米门店狂热营销，多地已现YU7转手订单

Core Insights - Xiaomi's marketing strategy for the YU7 vehicle has generated significant consumer interest, with over 200,000 pre-orders within three minutes of the launch event [1] - The company employs a "hunger marketing" approach, creating urgency among consumers by emphasizing limited availability and the need to act quickly to secure a vehicle [2][4] - Despite the initial excitement, there are concerns regarding the sustainability of this marketing tactic and its potential negative impact on customer satisfaction [5][9] Marketing Strategy - The first wave of marketing was initiated by Xiaomi's chairman, Lei Jun, who highlighted the limited availability of 30,000 vehicles, urging consumers to place orders quickly [2] - Following the price announcement, sales staff actively encouraged consumers to place orders, using phrases like "early orders lead to early production" to stimulate demand [4] - The final wave involved promoting test drives, with sales representatives indicating that priority would be given to customers who had already placed orders [4] Consumer Reactions - Some consumers expressed reluctance to place orders without first test-driving the vehicle, citing safety concerns based on previous incidents with Xiaomi's SU7 model [5] - Reports indicate that there are already instances of YU7 orders being resold on second-hand platforms, raising questions about the actual end-users of the vehicles [6] Order Management - Industry insiders noted that the number of pre-orders does not equate to actual sales, as consumers can modify their vehicle configurations within a week of placing a deposit [8] - Xiaomi has implemented a more cautious approach compared to previous launches, ensuring that customers are aware of the non-refundable nature of deposits after a certain period [8] Market Dynamics - The introduction of technology companies into the automotive sector has brought internet-based marketing strategies, such as "hunger marketing," into play, which can lead to both increased product awareness and potential negative consumer experiences [9]