方砖厂69号炸酱面推出主题冰淇淋解锁传统美食新可能

Core Insights - The traditional restaurant brand, Fangzhuanchang 69, is innovating to adapt to evolving consumer demands, exemplified by the launch of its unique ice cream product that creatively incorporates elements of the classic Beijing Zhajiangmian [2][3] Group 1: Product Innovation - The ice cream product features a creative reinterpretation of Zhajiangmian, using Hokkaido milk for "noodles," chocolate sauce for "sauce," and other ingredients to mimic traditional toppings, providing a novel tasting experience [3][4] - The launch aligns with the brand's strategy to appeal to younger consumers, aiming to reshape perceptions of the brand as "traditional" and "outdated" [3][4] Group 2: Market Response - The ice cream has generated significant buzz on social media platforms, leading to a surge in both online and offline sales, with over 10 million views in its first week and a 20% increase in overall store sales [3][4] - The product has become a signature item that attracts customers, with some stores reporting daily sales of up to 2,000 units and revenue exceeding 20,000 yuan [3][4] Group 3: Operational Enhancements - The brand has optimized its service processes, including dual ordering channels and quick pickup options, to enhance customer experience [5][6] - Staff training has been tailored to ensure employees are knowledgeable about both traditional and new product offerings, improving service quality [6] Group 4: Future Strategies - The company plans to explore diverse service offerings and product lines, including cultural merchandise and immersive experiences related to the traditional craft of making Zhajiangmian [6]