Zhong Guo Qi Che Bao Wang·2025-06-27 06:01Core Viewpoint - The launch of the Great Wall G series hybrid heavy-duty truck marks a significant step in the company's strategy to innovate within the commercial vehicle sector, focusing on cost reduction and efficiency improvements for logistics operations [1][5][9] Group 1: Product Launch and Features - The Great Wall G1050 hybrid heavy-duty truck is officially launched with a starting price of 536,600 yuan, featuring a self-developed "power brain" chip and a dual-motor DHT hybrid transmission, delivering 1,050 horsepower and reducing fuel consumption by 15%-25% [1][6] - The upcoming G970 model is designed to cater to diverse logistics needs, particularly for general cargo and high-efficiency express delivery scenarios [3] Group 2: Market Context and Strategy - The commercial vehicle market in China is experiencing intense competition, with a reported 9% decline in overall sales and a 5% drop in truck sales in 2024, attributed to weak domestic demand and excess capacity [3][5] - Great Wall Motors' chairman, Wei Jianjun, emphasizes that the company's entry into the heavy-duty truck market represents a second entrepreneurial venture, aiming for long-term growth despite current market challenges [3][5] Group 3: Value Proposition and Innovation - Great Wall Motors is redefining the heavy-duty truck concept by focusing on a comprehensive value chain approach, aiming to reduce costs for owners, simplify operations for managers, and ease driving for operators [5][6] - The hybrid technology is positioned as a key differentiator, utilizing advanced features such as a low-drag design and intelligent coasting to lower operational and maintenance costs [5][6] Group 4: Competitive Advantages and Market Positioning - The G series hybrid heavy-duty truck has demonstrated a fuel efficiency improvement of 8.4 liters per 100 kilometers compared to high-end imported trucks, achieving a total fuel savings rate of 19.8% [6] - Great Wall Motors is introducing attractive sales incentives, including a "money-back guarantee" for fuel savings, three years of comprehensive maintenance, and a guarantee that the vehicle's residual value will not fall below 50% after three years [6][9]