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小狗雨衣,江浙沪梅雨季的硬通货
3 6 Ke·2025-06-27 06:11

Group 1 - The article highlights the growing trend of pet apparel, particularly dog raincoats, during the rainy season in Shanghai, driven by consumer demand and emotional attachment to pets [1][3][6] - Sales data indicates that dog raincoats priced under 10 yuan have seen sales between 10,000 to 30,000 units, while those in the 30 to 50 yuan range have surged from 30,000 to 70,000 units, reflecting a strong market for quality pet products [3][4] - The pet economy in China is experiencing rapid growth, with a compound annual growth rate of 25.4%, increasing from 97.8 billion yuan in 2015 to an estimated 592.8 billion yuan in 2023, and projected to exceed 2 trillion yuan by 2030 [6][8] Group 2 - The article discusses the long-tail effect of seasonal pet products, noting that after the rainy season, demand for sun-protective pet clothing is expected to rise, with prices for some items reaching over 500 yuan [8] - Emotional spending on pets is a key driver of the pet economy, as more people view their pets as family members, leading to increased spending on various pet-related products and services [6][8] - The article mentions the rise of innovative pet products, such as automatic cat toys and pet language translators, which have seen significant sales growth, indicating a broader trend in the pet industry towards high-tech and premium offerings [6][8]