安踏集团荣获全球权威机构 “卓越职场”认证

Core Insights - Anta Group has been awarded the "Great Place To Work" certification, becoming the first company in China's sportswear industry to receive this honor, achieving a trust index of 89%, which is above the average score of over 340 participating companies in Greater China for 2024 [1][2] Group 1: Certification and Recognition - The "Great Place To Work" certification is a prestigious recognition that reflects a company's cultural strength, with Anta Group being evaluated through anonymous surveys, cultural audits, and expert reviews [1][2] - Anta Group's first-time participation in the evaluation resulted in a leading score, particularly excelling in employee pride, indicating effective organizational identity construction [2] Group 2: Cultural Framework and Business Success - Anta Group emphasizes a mission of integrating a spirit of self-transcendence into everyday life, establishing a cultural framework that drives business success [2] - The company has implemented a cultural system that combines consumer orientation, high standards, and leadership modeling, creating a consensus among over 60,000 employees [2] Group 3: Talent Development and Employee Engagement - Anta Group promotes a "self-transcendence" employer value proposition, offering over 30 diverse sports clubs and a systematic talent development framework [5][7] - The company invests over 600 million yuan in 2024 to support employee innovation, growth, and well-being, with plans to invest 1 billion yuan by 2027 to enhance employee happiness [7] Group 4: Awards and Future Vision - Anta Group has received multiple accolades, including being named one of the "Forbes Global Best Employers" four times and recognized for its employer brand excellence [9] - The Chairman of Anta Group emphasizes the importance of employees as key partners and the role of deep-rooted corporate culture in achieving success, aiming to enhance workplace happiness and create value [9]