Zhong Guo Min Hang Wang·2025-06-27 07:34Core Viewpoint - The Capital Airport Commercial Company has launched a marketing campaign called "Exciting Shopping Season" in collaboration with CITIC Bank Credit Card Center to enhance brand influence and boost operational performance through consumer engagement at seven major airports [1][2]. Group 1: Marketing Campaign Details - The campaign will run from now until December 31, 2025, covering key consumer periods such as summer travel, Mid-Autumn Festival, and National Day [1]. - Travelers using WeChat Pay linked to CITIC Bank credit cards at designated retail stores in the participating airports will receive random discounts on Fridays, Saturdays, Sundays, and public holidays [1]. - The collaboration has expanded from five airports to include Changchun Longjia International Airport and Shijiazhuang Zhengding International Airport, achieving comprehensive coverage of marketing resources across seven airports [1]. Group 2: Future Strategies - The Capital Airport Commercial Company plans to strengthen joint marketing concepts and deepen the construction of an inter-industry alliance ecosystem [2]. - The company aims to actively expand partnerships with leading platforms in finance, e-commerce, and lifestyle services to enrich high-value partner resources [2]. - There will be a focus on developing more tailored marketing products and activities that meet travelers' immediate needs, enhancing service precision and attractiveness [2].