权益ETF“失色”、钱晶“减负”！平安基金9只ETF同日“迎新”

Core Viewpoint - Ping An Fund is facing challenges in its ETF business, with low market recognition and shrinking fund sizes for several of its equity ETFs, indicating a need for improved marketing and product positioning [1][9]. Group 1: Management Changes - On June 26, 2025, Ping An Fund announced the resignation of Qian Jing, head of the ETF Index Investment Department, from three ETF products, including the Ping An CSI 2000 Enhanced Strategy ETF and others [1][2]. - Bai Guiyao, a new manager with a background in finance, has taken over management responsibilities for nine ETF products, indicating a shift in management strategy [1][4]. Group 2: Fund Performance and Market Position - The three ETFs managed by Qian Jing have a management scale of less than 50 million yuan each, categorizing them as "mini funds" [2]. - Ping An Fund's bond ETFs have seen significant growth, with a total circulation scale exceeding 23 billion yuan, positioning them just behind leading competitors [8]. - In contrast, the equity ETFs of Ping An Fund are significantly smaller in scale compared to leading firms like Huaxia Fund and E Fund, which manage several equity ETFs exceeding 10 billion yuan [8][9]. Group 3: Brand Recognition and Market Strategy - The brand recognition of Ping An Fund in the equity investment sector is primarily associated with active equity products, while its ETF business lacks visibility and effective channel promotion [1][9]. - Many of Ping An Fund's equity ETFs are experiencing a "vicious cycle" of shrinking shares immediately after their establishment, highlighting the need for strategic improvements [1][9].