3 6 Ke·2025-06-27 08:50Core Insights - Xiaomi's new car, YU7, achieved an impressive sales milestone of 200,000 pre-orders in just 3 minutes, prompting competitors to enter "war mode" [1] - Li Auto has made significant organizational changes, with President Ma Donghui now overseeing research, supply manufacturing, and sales, reporting directly to CEO Li Xiang [1][2] - The restructuring aims to enhance collaboration between production, supply chain, and sales, supporting a strategic to operational closed loop [1] Company Developments - Li Auto's sales and service senior vice president Zou Liangjun will continue as a sales service advisor, while the head of the overseas department has changed from Wang Jin to Wu Zuomin, who has experience in overseas markets [2] - CEO Li Xiang remains focused on product lines, branding, and strategy, with an increased emphasis on artificial intelligence, particularly in the area of advanced driver assistance systems [2] Market Competition - The personnel changes at Li Auto are strategically timed ahead of the launch of two new electric models, positioning the company against competitors like Tesla's Model Y and Xiaomi's YU7 [3] - Li Auto plans to lower its second-quarter sales target, having delivered 92,800 vehicles in the first quarter and initially aiming for 123,000 to 128,000 in the second quarter [3] - The company is consolidating its sales regions from 26 to five major areas to better allocate resources amid increasing competition in both range-extended and pure electric vehicle segments [3] - Li Auto has established over 2,500 fast-charging stations and aims to reach 4,000 by the end of the year, adding an average of four stations daily [3]