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晋商银行综改示范区直属行赋能山西省第五届家电节 政银企联动激活消费新动能

Group 1 - The core viewpoint of the news is that Jinshang Bank actively participates in the promotion of the home appliance replacement policy in Shanxi Province through innovative financial services, aiming to boost consumer spending and support the green economy transition [1][3]. - Jinshang Bank has launched a specialized financial service called "Code to Renew," offering merchants up to 3 million yuan in credit with an annual interest rate starting at 3.6%, allowing for flexible borrowing and repayment [1]. - The bank's initiative includes a consumer discount program where customers can receive cash discounts based on their spending at participating merchants, enhancing the attractiveness of the home appliance replacement program [2]. Group 2 - Jinshang Bank is committed to building a green consumption ecosystem by collaborating with government and enterprises, providing one-stop financial services during the home appliance festival, including financial consulting and loan applications [3]. - The bank's efforts are aimed at injecting new vitality into the consumer market in Shanxi Province and enhancing the quality of life for residents through financial innovation [3].