在爆火与泡沫中循环的真人影游，与正在消融的行业界限

Core Viewpoint - The article discusses the evolution and potential future of interactive video games, also known as "影游" (interactive image games), highlighting their historical context, recent successes, and the challenges faced in the industry [1][19]. Historical Context - The first interactive movie, "A Man and His House," was released in 1967, paving the way for future interactive media [2]. - The introduction of Full-Motion Video (FMV) in games like "Dragon's Lair" in 1983 brought interactive storytelling to the forefront, achieving commercial success [2][3]. Technological Influence - The rise of CD-ROM technology in the 1990s allowed for the storage of large amounts of video content, leading to a boom in FMV games [3]. - Despite initial excitement, many FMV games failed due to poor interactivity and storytelling quality, leading to a decline in interest [4][5]. Recent Developments - The release of "The Invisible Guardian" in 2019 marked a significant return of interactive video games in China, combining live-action footage with player choices [8][11]. - The game was well-received, generating discussions about the potential of interactive storytelling in gaming [11][12]. Industry Trends - The success of "The Invisible Guardian" has inspired a wave of similar projects, including Netflix's interactive film "Black Mirror: Bandersnatch" and various interactive video initiatives from Chinese streaming platforms [11][19]. - The phenomenon of "完蛋！我被美女包围了！" (translated as "I'm Surrounded by Beautiful Women!") in 2023 further propelled the popularity of interactive games, achieving significant sales and player engagement [13][14]. Challenges and Future Outlook - The industry faces challenges in maintaining quality and creativity, as many new projects attempt to replicate successful formulas without understanding the underlying design principles [16][19]. - The integration of film and gaming industries requires collaboration among diverse professionals, including directors, writers, and game designers, to create compelling interactive experiences [20][21]. - Future developments may lead to new roles such as "interactive narrative designers" and "technical directors" to address the unique demands of interactive storytelling [21][22].