霸榜短剧热力榜，抖音话题破亿，“制片中心制”或成主流？

Core Insights - The short drama "Fat Wife Empress is Not to Be Messed With" has become a hit, achieving over 30 million views on Douyin on its release day, surpassing other new dramas and ranking first on the DataEye short drama heat list for two consecutive days [1][3][5] Group 1: Performance Metrics - On June 23, "Fat Wife Empress" garnered a single-day view count of 30.65 million on Douyin, leading the new short drama category by more than double the views of the second-ranked drama [3] - As of June 24, "Fat Wife Empress" maintained its top position on the DataEye short drama heat list with a cumulative heat value of 11.80 million [5] - The hashtag for "Fat Wife Empress" surpassed 100 million views within three days of its release, while another drama, "Fenghuo," achieved over 100 million views across Douyin and Kuaishou [5] Group 2: Creative and Production Highlights - The production of "Fat Wife Empress" and "Fenghuo" emphasizes large-scale effects, with significant time and resources allocated to create immersive scenes, such as a battle scene in "Fenghuo" that took 21 hours to shoot [7] - Costume and set design are meticulously crafted to enhance character portrayal and visual coherence, with specific attention to how clothing reflects character emotions and narrative context [8][11] - The post-production phase focuses on achieving high compatibility between editing and music, ensuring that the rhythm and emotional tone of the drama resonate with the audience [12] Group 3: Industry Trends - The trend towards refined production processes is evident, with a focus on a "producer-centered" approach that integrates market understanding, content quality, and production excellence [13][14] - The production team plays a crucial role in aligning content with market demands, ensuring that the narrative and thematic elements resonate with audience preferences [14] - Actor selection is critical, with a strong emphasis on matching actors to the script and ensuring their performances align with the overall vision of the drama [16]