摩根大通：预计亚马逊将提高Prime会员费 明年有望创收数十亿美元

Core Viewpoint - JPMorgan expects Amazon to increase its Prime membership fees in 2026, aligning with the company's historical pattern of raising prices approximately every four years [1] Group 1: Price Increase Impact - The company anticipates that raising the subscription price to $159 will not lead to significant customer attrition or adversely affect the acquisition of new Prime members [1] - Increasing the U.S. Prime membership fee by $20 is projected to generate approximately $3 billion in incremental net sales annually [1] - If prices are raised internationally, the increase in sales revenue is expected to be even higher [1]