Hemi V-8 engines and mechanical bull rides: Inside Stellantis' plan to revive its Ram Trucks brand after yearslong sales declines

In this articleSTLAStellantis' Ram display is seen at the New York International Auto Show on April 16, 2025.Danielle DeVries | CNBCAUBURN HILLS, Mich. — Ram CEO Tim Kuniskis reemerged from a seven-month retirement late last year saying he "missed the fight" and admitting the Stellantis brand was getting smashed in the marketplace by its competition.Kuniskis walked on stage during a media event as the speakers blared Detroit rapper Eminem singing "Guess who's back, back again." He promised an aggressive tur ...