Nike Stock: The Mother of All Comebacks Might Have Just Began

Core Viewpoint - Nike Inc. has shown resilience with a significant stock price increase following a better-than-expected earnings report, indicating potential for a turnaround after a substantial decline from its all-time highs [1][2]. Financial Performance - Nike's Q4 revenue and profit contracted year-over-year but exceeded consensus expectations, with key segments like North America, China, and EMEA performing in line with internal guidance [3]. - The promotional pricing strategy on core footwear lines helped manage inventory and support margins [3]. Strategic Direction - Newly promoted CEO Elliott Hill acknowledged the current financial results are not satisfactory but emphasized a strategic realignment focused on performance, storytelling, and distribution [4]. - The company plans to reduce reliance on China for manufacturing to mitigate tariff-related costs, which could reach up to $1 billion, enhancing cost visibility and reducing geopolitical exposure [6]. Market Sentiment - Analysts have reacted positively, with a 12-month stock price forecast of $77.67, indicating a potential upside of 23.86% from the current price [8]. - HSBC upgraded Nike to a Buy rating with a price target of $80, reflecting a shift in sentiment and confidence in Nike's near-term sales recovery despite ongoing macro headwinds [9]. Technical Analysis - The stock has shown a significant upward movement, surpassing its 50-day moving average and approaching the 200-day moving average, suggesting a potential breakout [10]. - Nike's stock has maintained higher lows since April, indicating a broader shift in market sentiment and the possibility of continued momentum [11].