VinFast knows: For Americans, cars are family members, often even given names

Core Insights - Americans increasingly view their cars as family members, often giving them names and sharing daily experiences [1][3][5] - VinFast aims to position its vehicles, particularly the VF 8, as trusted family companions in the U.S. market [5][6] Consumer Sentiment - A survey indicates that 51% of car owners consider their vehicles part of the family, with 53% expressing a desire to keep their current car forever [5] - Emotional connections and fond memories contribute significantly to this attachment, with 22% and 24% of respondents citing these reasons respectively [5] VinFast VF 8 Overview - The VF 8 is priced competitively, starting at $39,900 for the Eco trim and $44,900 for the Plus trim, with leasing options beginning at $269 per month [6] - The vehicle comes with a robust warranty package of 10 years or 125,000 miles for the car and a 10-year unlimited mileage warranty for the battery in non-commercial use [7] Features and Technology - The VF 8 Plus offers premium features such as vegan leather upholstery, a 15.6-inch infotainment screen, and a comprehensive Driver-Assistance System (ADAS) [8][9][10] - Safety features include 11 airbags, adaptive cruise control, and a 360-degree surround-view monitor, enhancing the driving experience [9][10] User Experience - The VF Connect app allows for personalization with features like camp mode, pet mode, and integrated games, catering to various user needs [11] - VinFast is positioning the VF 8 as an appealing option for families looking to adopt electric mobility [11]