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让媒体先活下来,是推进主流媒体系统性变革最为紧迫的任务
Sou Hu Cai Jing·2025-06-27 14:12

Core Viewpoint - The urgent task of accelerating the reconstruction of the economic foundation of mainstream media has become essential for promoting systemic reform in the industry [1][5][3] Group 1: Economic Foundation Challenges - Mainstream media has struggled to establish a stable and mature self-sustaining model over the past decade, leaving the question of "how to survive" unresolved [2][3][9] - The traditional "enterprise operation" model of mainstream media, which acknowledges its economic attributes, has been disrupted by the rise of the internet and new media [6][5] - The shift of user traffic from traditional media to emerging media platforms has uprooted the economic foundation that supported mainstream media's development during its golden period [6][5] Group 2: Reform Actions and Paths - The Chinese government has initiated significant media reforms since 2014, focusing on the integration of traditional and emerging media [8][9] - Mainstream media has explored seven paths for reconstructing its economic foundation, including monetization based on deep content, technical services, data services, capital operations, and new media advertising revenue [8][9] - The exploration of these paths has not yet yielded a healthy and stable solution for the economic foundation of mainstream media [9] Group 3: Relationship Restructuring - A series of major relationship restructurings and institutional innovations are necessary to create an environment conducive to the internal transformation and economic foundation reconstruction of mainstream media [9][10] - Ten critical areas for relationship restructuring include collaboration between different media sectors, integration of media management functions, and balancing social and economic benefits within the operational framework [9][10] - The establishment of a compatible evaluation system for media communication and development capabilities is essential for enhancing the survival and development capacity of mainstream media [10]