Chongqing Qianli Technology(SH:601777) Jing Ji Guan Cha Wang·2025-06-27 14:22Core Viewpoint - The recent appointment of Wang Jun, former president of Huawei's Intelligent Automotive Solutions Business Unit, as co-president of Qianli Technology has drawn significant industry attention, raising questions about the company's potential transformation and its ambition to become the "second Huawei" in the automotive sector [2][6]. Group 1: Company Background - Qianli Technology, previously known as Lifan Technology, underwent a name change in February 2025 after emerging from bankruptcy restructuring in 2020, which was facilitated by strategic investors including Geely and Chongqing Liangjiang Investment [2][3]. - Lifan Technology was once a prominent player in the automotive export market but faced severe challenges leading to its bankruptcy in 2020, with annual sales dropping to just over 2,000 vehicles [3]. Group 2: Leadership and Strategic Direction - Wang Jun's leadership at Huawei's car BU involved the development and implementation of Huawei's full-stack intelligent automotive solutions, establishing partnerships with major automakers [2][4]. - Following Wang's appointment, Qianli Technology aims to pivot towards an "AI + car" strategy, emphasizing dual business focuses on terminal and technology sectors, with a strong alignment to Huawei's strategic direction in intelligent driving and cockpit solutions [5][6]. Group 3: Market Position and Competitive Landscape - Qianli Technology's goal to replicate Huawei's success is supported by partnerships with Geely and other automotive companies, aiming to create a competitive ecosystem in intelligent driving technology [6][7]. - Despite the ambition, analysts express skepticism about Qianli Technology's ability to achieve a comprehensive breakthrough in the competitive landscape dominated by established players like Huawei and Momenta, which hold nearly 90% of the market share in third-party supplied vehicle NOA solutions [7][8]. Group 4: Future Prospects - The establishment of Chongqing Qianli Intelligent Driving Co., a joint venture with Geely and others, is seen as a strategic move to integrate resources and develop an open platform for third-party automotive enterprises [6][7]. - Analysts suggest that while Qianli Technology may struggle to become a second Huawei, it has a viable path to becoming a significant player in the intelligent driving solutions market, leveraging Wang Jun's expertise and the company's strategic partnerships [8].