80后、90后、00后，谁更愿意为情绪买单？

Core Insights - The rise of emotional economy is reshaping consumer behavior, with young generations prioritizing emotional satisfaction in their purchasing decisions [1][4][3] - A significant 64% of Chinese consumers consider emotional fulfillment as their primary need, indicating a shift from functional to emotional consumption [4][3] - The emotional economy is becoming a new economic engine, with notable growth in sectors like trendy toys, pets, and outdoor activities [3][4] Emotional Consumption Trends - Over 80% of respondents reported engaging in emotional consumption in the past year, with preferences varying by age group [12][5] - The survey revealed that 92.53% of 90s generation consumers prefer tangible products like fragrances and toys, while 00s generation favors virtual experiences and social engagement [11][10] - Emotional consumption motivations include seeking companionship and emotional resonance, with 97.34% of respondents citing these as primary reasons [11][21] Market Dynamics - The emotional economy is reflected in the explosive growth of brands and stores, with 453 brands achieving over 100 million in sales during recent shopping events [3] - The emotional marketing landscape is influenced by factors such as live streaming, celebrity endorsements, and consumers' current moods, particularly among younger demographics [21][3] - The emotional economy is characterized by a focus on personalized needs, with over 65% of respondents believing it meets individual desires [21]