Why Nike Stock Is Skyrocketing Today

Core Viewpoint - Nike's stock surged following better-than-expected Q4 results, indicating investor optimism about the company's turnaround efforts [1][2][4] Financial Performance - Nike reported earnings per share of $0.14 on sales of $11.1 billion for fiscal Q4, surpassing Wall Street's expectations of $0.12 per share and $10.72 billion in revenue [4] - Sales declined by 12% year-over-year, and gross margin decreased by 440 basis points to 40.3%, leading to an 86% drop in earnings per share compared to the previous year [4] Future Guidance - For the current fiscal quarter, Nike anticipates a mid-single-digit percentage decline in sales and a gross margin drop of 350 to 425 basis points, with tariffs negatively impacting margins by approximately 100 basis points [6] - Management expects the adverse impact of new import taxes to lessen over the year, estimating a total impact of about 75 basis points after mitigation efforts [6] Strategic Adjustments - Nike plans to reduce its footwear imports from China from 16% to a high-single-digit percentage by the end of the current fiscal year to mitigate tariff exposure [5] - The company estimates that new import taxes could increase costs by around $1 billion, and it is implementing supply chain optimization, cost reductions, and phased pricing increases to offset these expenses [5]