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Nike Stock Surges as Q4 Results Show Turnaround Plan Progressing
NIKENIKE(US:NKE) Investopedia·2025-06-27 16:41

Core Insights - Nike shares surged 15% after beating fiscal fourth-quarter estimates, indicating positive market reaction to the company's performance [2][5] - The company reported smaller-than-expected declines in revenue and profit, suggesting progress in the turnaround plan led by new CEO Elliott Hill [2][5] - CFO Matt Friend indicated that Nike anticipates up to $1 billion in additional costs due to tariffs, as the company shifts sourcing away from China [3][5] Financial Performance - Nike's revenue and profit fell less than expected year-over-year, reflecting the effectiveness of the ongoing turnaround strategy [2][5] - Analysts from JPMorgan raised their price target for Nike stock to $64 from $56, while the average price target from analysts tracked by Visible Alpha is nearly $77 [4] Market Reaction - The stock's 15% increase was larger than what options traders had anticipated, positioning Nike as a leading gainer in the S&P 500 [5] - Nike's shares are now within 5% of their starting point for the year, indicating a strong recovery trajectory [5]