XIAOMI(HK:01810) Zheng Quan Ri Bao·2025-06-27 16:39Core Viewpoint - Xiaomi's first SUV model, YU7, launched at a starting price of 253,500 yuan, has generated significant market interest, with pre-orders exceeding expectations and reaching 240,000 within a day of the launch [2][3]. Group 1: Market Response - The YU7 achieved over 200,000 pre-orders within 3 minutes and 289,000 within 1 hour, setting a new record for pre-sales of new energy vehicles [2]. - Following the launch, Xiaomi's stock price reached a historical high of 61.45 HKD per share, closing at 58.95 HKD, with a total market capitalization of 1.53 trillion HKD [2]. - Related companies in Xiaomi's automotive supply chain saw significant stock price increases, with several stocks hitting the daily limit up [2]. Group 2: Production and Capacity - Xiaomi's current production capacity at its Beijing factory is limited to 30,000 units per month, which poses challenges given the high demand for both SU7 and YU7 models [3]. - To address production bottlenecks, Xiaomi is implementing a "dual-line operation" strategy, with a second factory in Beijing set to begin production as early as July [3]. - Xiaomi's subsidiary, Jingxi Technology, has acquired land for a potential third factory, which could further enhance production capabilities [3]. Group 3: Sales Projections - Analysts predict that the steady monthly sales of YU7 could reach between 30,000 to 40,000 units, with total sales for Xiaomi's automotive division potentially reaching 350,000 to 400,000 units by 2025 [4]. - There is an optimistic outlook for annual sales to challenge 700,000 to 800,000 units next year, with the possibility of reaching 1 million units if production capacity is sufficiently expanded [4]. Group 4: Investor Interest - There has been a surge in inquiries from investors regarding supply relationships with the YU7, indicating strong interest in the vehicle's market performance [4].