“6·18”家电销售额增长近五成 国补资金激活万亿消费大盘

Core Viewpoint - The "6·18" mid-year promotion significantly boosted home appliance sales, with a total sales amount of approximately 110.1 billion yuan, reflecting a year-on-year growth of about 45.6%, outpacing the overall e-commerce growth rate of 15.2% [3] Group 1: National Subsidy Policy - The national subsidy policy for replacing old appliances continues to be implemented, with many stores advertising subsidies of 15% to 20% [3] - The National Development and Reform Commission announced that the third batch of consumer goods replacement funds will be issued in July [3] - The total subsidy fund for the consumer goods replacement policy is set at 3 billion yuan, with 1.62 billion yuan already allocated in the first two batches [5][7] Group 2: Regional Variations - Some provinces, like Jiangsu, have implemented a limited distribution model for subsidies, allowing consumers to claim subsidies within a 24-hour window [4] - In contrast, regions like Shanghai and Hubei have maintained their subsidy policies without adjustments, with Hubei committing to continue the program through 2025 [5][7] - Jiangsu's limited distribution model may serve as a template for future adjustments to the national subsidy policy [11] Group 3: Market Impact and Consumer Behavior - The consumer goods replacement policy has driven significant sales, with 1.1 trillion yuan in sales attributed to the policy by May 31, 2023 [7] - The awareness of the subsidy policy among consumers remains high, with 89% recognizing it, and 71% of users motivated by the need to replace old products [10] - The policy is seen as a crucial tool for expanding domestic demand and promoting industrial transformation [9] Group 4: Future Outlook - The National Development and Reform Commission plans to ensure a balanced and orderly implementation of the subsidy policy throughout the year [6] - The subsidy distribution will consider various factors, including population and economic performance, to ensure effective allocation [8] - The shift towards a "precise control" subsidy model is expected to enhance resource allocation and improve funding efficiency [11]