Core Viewpoint - The Heze Rural Commercial Bank's Jiafang Branch is enhancing financial services to support agricultural production during the "Three Summer" season, contributing to rural revitalization efforts [1][3]. Group 1: Financial Services for Agriculture - The Jiafang Branch has prepared financial resources to support the "Three Farmers" (agriculture, rural areas, and farmers) by ensuring financial backing for summer grain collection [3]. - Local grain collector Meng expressed gratitude for the bank's credit support, which is crucial for his grain purchasing business [3]. - The branch has allocated special credit limits for surrounding grain collectors to alleviate financial pressure on agricultural operators [3]. Group 2: Marketing and Customer Engagement - The branch is focusing on transforming its approach by combining in-house and field personnel for targeted marketing [3]. - Staff are actively engaging with local vendors to understand their financial needs and promote convenient services like Zhie Tong and Hui Nong Tong, which have no withdrawal fees [3]. - A community resident praised the convenience of banking services, highlighting the ease of handling business from home [3]. Group 3: Commitment to Service and Community - The Jiafang Branch aims to deliver services directly to the community, focusing on breaking down barriers to financial access [4]. - The bank has established online service groups to provide timely updates on deposit and investment information, as well as financial risk prevention tips [4]. - The branch is committed to enhancing the urban-rural financial environment and supporting rural revitalization initiatives [4].
菏泽农商银行贾坊支行深化金融服务下沉,为乡村振兴注入新动力