Zeta: Everything You Need To Know About Why Its A Buy

Core Insights - Zeta Global Holdings Corporation utilizes its AI-powered proprietary marketing platform (ZMP) to achieve significant results for clients, demonstrating a competitive edge in the MarTech industry [1] - The company has shown consistent revenue growth, margin expansion, and an increase in revenue per user (RPU), achieving 15 consecutive quarters of revenue beats [1] - Zeta Global's stock is currently trading at a significant discount to its intrinsic value based on discounted cash flow (DCF) and projected cash flows, indicating a potential investment opportunity for those with moderate risk tolerance [1] Company Overview - Founded in 2007 by David A. Steinberg and John Sculley, Zeta is an AI-powered marketing company based in New York City [2] - The company remained private until its IPO in June 2021, raising capital through multiple funding rounds, including $125 million from Blackstone's GSO Capital Partners in 2015 and $222.5 million in debt financing in March 2021 [2] - Zeta's marketing platform (ZMP) is designed to help companies and agencies grow and retain clients [2]