郑州又发千万级消费红包！这样就能领取

Group 1 - The core event is the launch of the sixth "Beautiful Night·Zhengzhou" and "Tap to Get·Zhengzhou Has Drama" consumption season, which aims to enhance consumer experience through digital technology and government-issued consumption vouchers [3][5] - The Zhengzhou Municipal Bureau of Commerce, in collaboration with Alipay, will distribute tens of millions of "Tap to Get" consumption red envelopes, expected to engage over 12 million participants and stimulate several hundred million yuan in consumption [3][7] - The event will cover key consumption sectors such as dining, retail, and cultural tourism, promoting a vibrant night economy in Zhengzhou [5][11] Group 2 - The "Tap to Get" initiative allows consumers to unlock discounts by tapping their phones on designated devices in stores, with approximately 80% of merchants in Zhengzhou participating [7][11] - The initiative also includes interactive cultural experiences at Zhengzhou East Station, enhancing the integration of technology and culture [8][10] - Over 300,000 merchants in Zhengzhou have adopted the "Tap to Get" technology, which provides digital solutions for membership management and targeted marketing, thereby improving operational efficiency [11][13] Group 3 - The collaboration between government and enterprises aims to create innovative consumption scenarios, driving economic and cultural integration in the city [10] - Alipay plans to increase resource investment by 2025, focusing on enhancing user payment experiences and revitalizing consumption [10]