XIAOMI(HK:01810) Chang Sha Wan Bao·2025-06-28 09:57Core Insights - Xiaomi has opened three new automotive experience stores in Hunan, including the Xiaomi Home store in Changsha, to boost consumer engagement and sales [1][5][7] - The launch of the YU7 model has generated significant interest, with a surge in test drive appointments through the Xiaomi automotive app, indicating strong consumer demand [2][3][5] Group 1: Store Openings and Consumer Engagement - The new stores include the Xiaomi Home store in Changsha, Shaoyang, and Xiangtan, all designed as integrated locations for 3C digital products, automobiles, and smart home devices [5][7] - The Changsha store saw a large influx of customers on opening day, with many waiting to test drive the YU7 model, showcasing high consumer interest [2][3] - The test drive appointments for the YU7 have filled up quickly, with weekends fully booked and limited availability during weekdays [3] Group 2: Product Offerings - The new stores feature a range of products, including the YU7 and SU7 electric vehicles, as well as various digital devices like smartphones, tablets, and home appliances [5][6] - The recent product launch event on June 26 introduced several new items, including the YU7, MIX Flip 2 smartphone, and the Pad 7S Pro, which are now available for hands-on experience in the stores [5][6] Group 3: Expansion Strategy - Xiaomi has established a total of 10 stores in Hunan, with 8 being integrated stores, indicating a strategic focus on expanding its automotive presence in the region [7] - The opening of these new experience stores fills gaps in the market, particularly in the Changsha North area, enhancing Xiaomi's accessibility to consumers [7]