文旅消费掀热潮，北川大熊猫文旅消费季正式开幕

Core Insights - The North Sichuan Giant Panda Cultural Tourism Consumption Season has been launched, aiming to enhance the local tourism industry and attract visitors through various cultural and ecological activities [1][3][6] - The event is themed "Panda Home, Cloud Realm North Sichuan, Comfortable Consumption," showcasing the region's rich cultural heritage and natural beauty [3][10] - The event will run from June 28 to August 31, featuring eight main activities that integrate traditional culture with modern consumption [6][10] Event Highlights - The opening ceremony included a drone show and interactive activities with panda mascots, creating a festive atmosphere [4][6] - Four unique tourism routes have been established: "Cloud Walk: Sky Gallery Adventure," "Ancient Yuxiang: Cultural Journey," "Cool Forest Oxygen: Water Summer Retreat," and "Research Exploration: Dreaming Future" [8][10] - The event features two returning giant pandas, "Wang Wang" and "Sheng Yi," which are major attractions for visitors [8][10] Economic Impact - The event includes significant discounts on tickets for various attractions, such as 50% off at A-level scenic spots and free entry to certain areas, aimed at boosting local economic activity [11][15] - The initiative is designed to stimulate the county's economy by integrating cultural tourism with local businesses and attractions [11][15] Ecological Considerations - North Sichuan emphasizes ecological protection while developing its tourism industry, adhering to the principle that "green mountains and clear waters are as valuable as mountains of gold and silver" [16][19] - The construction and operation of the Giant Panda Park highlight the region's commitment to biodiversity and environmental conservation [16][19] Future Development - The successful hosting of the Giant Panda Cultural Tourism Consumption Season is seen as a model for integrating tourism and ecological protection, paving the way for future growth in the region [19] - North Sichuan aims to enhance its reputation as a well-known ecological and cultural tourism destination, promoting the brand "Panda Home, Cloud Realm North Sichuan, Comfortable Consumption" [19]