采购商与参展商现场谈合作！记者实探美好生活博览会：“扶持+减免”助力中小商家破圈

Core Insights - The "2025 First Beautiful Life Expo" in Beijing showcased over 400 enterprises, focusing on supporting small and medium-sized businesses through various initiatives [1][2] - The expo featured diverse sectors including specialty agricultural products, consumer electronics, beauty and personal care, food and beverages, and more [2] - The event highlighted the importance of technology and innovation, with exhibits like humanoid robots and smart bionic hands demonstrating advancements in daily life applications [3] Support for SMEs - The expo provided a platform for over 300 buyers to connect with exhibitors, covering offline retail, e-commerce distribution, and social group buying [5] - Major retail chains and e-commerce platforms presented procurement policies and support packages to assist small businesses in enhancing their operational capabilities [6] - A 50% reduction in booth fees was implemented to lower entry barriers for small enterprises, emphasizing cost savings and customer acquisition [6][7] Market Challenges - Small and medium-sized enterprises face significant operational challenges, primarily due to intense market competition and rising operational costs [4] - The current economic environment necessitates innovative solutions for brand exposure and channel expansion, which the expo aims to address [7]