Core Insights - A new trend in tourism, known as "factory tours," is emerging, where factories open parts of their facilities to the public, transforming production areas into popular tourist spots [1] Group 1: Factory Tours Popularity - Xiaomi's smart car factory in Beijing regularly opens to the public, allowing visitors to observe the entire car manufacturing process, with over half of the attendees being young people [2][4] - Young visitors are drawn to factory tours due to their interest in technology and the desire to understand product manufacturing processes [4] - Family groups also participate in factory tours, providing educational experiences for children [4] Group 2: Industrial Tourism Growth - The Jiangnan Shipyard in Shanghai has become a popular destination for industrial tourism, attracting visitors nationwide [6] - The shipyard offers immersive experiences that allow visitors to understand the evolution of shipbuilding from traditional methods to modern technology [8] - Since its opening, the shipyard has developed over 20 educational courses related to shipbuilding history and technology, receiving over 180,000 visitors, with nearly 40% being educational groups [8][10] Group 3: Culinary Factory Experiences - New consumer trends have led food companies to open their factories, offering visitors hands-on experiences in food production [11] - The Huangshanghuang Industrial Tourism Base in Nanchang utilizes advanced multimedia technology to showcase food culture, allowing visitors to engage in food preparation and tasting [12][14] - The base has attracted over one million visitors since its opening, with interactive experiences fulfilling the demand for emotional value in consumer activities [16]
工厂车间变身热门打卡地 “工厂游”打开文旅新体验
Yang Shi Wang·2025-06-28 14:04