帝卡姆环球严选，全球采购+量贩折扣，打造新型零食零售模式

Core Insights - A new retail model for snacks, focusing on "global sourcing + bulk discount," is rapidly gaining popularity in China, with DiCam's global selection snack stores leading the way in this competitive market [1] Group 1: Business Model Innovation - DiCam's core competitiveness lies in its deep integration of the supply chain, establishing a global direct sourcing system that connects directly with quality food manufacturers in North America, Europe, and Southeast Asia, reducing procurement costs by 30%-40% and allowing for over 20% discount space on retail prices [3] - The company employs a "container-level procurement" strategy, such as ordering 50 tons of Malaysian Musang King durian freeze-dried, further lowering unit costs [3] - DiCam's product structure follows a "3:5:2" golden ratio: 30% exclusive overseas trendy snacks, 50% customized products from leading domestic manufacturers at 40% lower prices than competitors, and 20% seasonal limited items, ensuring differentiated competitive advantages and maintaining a high frequency of new product launches with a monthly SKU update rate of 15% [3] Group 2: Consumer Psychology Practices - DiCam's store design caters to the psychological needs of young consumers, combining a "warehouse-style scene + boutique experience" with a height of 2.8 meters for shelves and industrial-style ceilings, creating a sense of affordability [5] - The pricing strategy employs a "three-price comparison method," displaying market reference prices, e-commerce platform prices, and DiCam member prices, which stimulates purchasing desire [5] - The store's repurchase rate reaches an impressive 63%, significantly higher than the industry average of 38%, aided by promotional mechanisms like "double discounts on member days" and "group purchase discounts" [5] Group 3: Digital Operations System - DiCam's digital middle platform system is a hidden engine for rapid expansion, utilizing an ERP system to monitor over 2,000 SKUs in real-time and automatically generate replenishment orders, reducing the replenishment cycle from 45 days to 18 days [7] - The membership system analyzes consumption data to customize product selection for different stores, enhancing inventory management through a "front store and back warehouse" model, achieving a sales efficiency of 8,000 yuan per square meter per year, double that of ordinary convenience stores [7] - The introduction of a "community pre-sale + in-store pickup" model during the pandemic has added 15%-20% to online revenue channels for individual stores [7] Group 4: Franchisee Empowerment Mechanism - DiCam offers franchisees a complete profit solution, including a site selection algorithm model, 90 hours of immersive training, an intelligent ordering system, a marketing material library, and a supervision and inspection system [8] - This strong control model results in significant outcomes, with franchise stores averaging a payback period of three months and maintaining an annual profit margin of 18%-25% [10] - DiCam requires all stores to use a unified management system, allowing headquarters to monitor key indicators in real-time, thus avoiding the loose drawbacks of traditional franchise models [10] Group 5: Industry Transformation Insights - DiCam's rise is reshaping the snack retail landscape, with traditional supermarkets experiencing a 22% decline in self-owned snack sales after introducing DiCam counters, while overall foot traffic increased by 15% [10] - The company represents a "category killer" model, differentiating itself from membership warehouse stores like Costco and Sam's Club by focusing on deep snack categories rather than broad product ranges [10] - Future trends in the industry include upstream supply chain extension, accelerated scene integration with composite formats like "snacks + coffee/tea," and an increase in sustainable consumption concepts [12] - DiCam is already planning to launch a "carbon-neutral snack series" by 2025, positioning itself to meet new consumer demands [12]