出口量暴跌93%！美国葡萄酒遭加拿大集体抵制

Core Viewpoint - The U.S. wine industry is facing unprecedented challenges due to trade tensions, particularly with Canada, leading to a dramatic 93% drop in wine exports, marking the largest decline in decades [2][3][4]. Group 1: Impact of Trade Disputes - The trade war initiated by U.S. tariffs on Canadian goods has resulted in retaliatory measures from Canada, severely affecting U.S. wine exports [3][6]. - Canada, being the largest market for U.S. wine, has seen exports plummet, with experts indicating that the ongoing trade disputes have plunged the industry into crisis [3][4]. - The American Association of Wine Economists highlighted that the expectation of tariffs benefiting U.S. wine producers has backfired, leading to significant losses [3][4]. Group 2: Market Dynamics and Consumer Behavior - The Ontario Liquor Control Board has removed all U.S. wines and spirits from shelves, reflecting a broader trend across Canadian provinces [6][9]. - A survey indicated that 69% of Canadian consumers have ceased purchasing U.S. alcoholic beverages, with a significant portion expressing no intention to return to these products [8][9]. - The sentiment against U.S. wines is particularly strong among older Canadians, with 84% of those over 60 unlikely to purchase U.S. wine in the future [8]. Group 3: Future Outlook and Industry Response - The overall decline in global wine demand over the past few years has exacerbated the impact of the Canadian market's closure on U.S. wine exports [7]. - Canadian consumers are increasingly opting for local and alternative wines, indicating a shift in market preferences that U.S. producers will struggle to regain [11]. - The competitive landscape of the North American wine industry is being reshaped, with Canadian and global producers stepping in to fill the void left by U.S. wine brands [11].