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“点评不需要一定要成交”,非商业化的大众点评不是美团的影子
Tai Mei Ti A P P·2025-06-29 06:10

Core Insights - The 2025 "Must-Eat List" by Dianping was unveiled in Nanjing, featuring 3,091 restaurants across 144 cities, with Shanghai, Beijing, Chengdu, Chongqing, and Shenzhen being the top five cities in terms of the number of listed restaurants [2] - Over half of the restaurants on the 2025 list are newcomers, with more than 2,400 being lesser-known local eateries and over 1,200 being long-established local favorites [3] - The list reflects a growing trend in the culinary tourism market, with over 60% of cities seeing more than 50% of users from outside the area [3] Industry Trends - The "Must-Eat List" has become a key indicator of consumer trends in the restaurant industry over its nine years of development [3] - The list has expanded to include 10 new domestic culinary cities and 15 popular cities in Hong Kong, Macau, Taiwan, and overseas [3] - The user experience is emphasized, with a focus on real reviews and a commitment to authenticity in the evaluation process [4][5] Evaluation Process - The selection process for the "Must-Eat List" is based solely on user reviews, with no economic interests involved, and is conducted by a team of algorithm engineers, data engineers, and product managers [5] - The evaluation team analyzed 3.63 billion real reviews to select the 3,091 restaurants from over 6 million merchants, ensuring the credibility of the reviews [5] - A strong regulatory stance is maintained against businesses attempting to manipulate reviews, with independent verification processes in place [5] Business Strategy - Dianping operates independently within Meituan, focusing on enhancing user experience rather than commercial metrics [4][7] - The platform aims to maintain high information density and relevance to user needs, distinguishing itself from Meituan's efficiency-driven approach [7][8] - Future plans include launching additional lists such as "Must-Stay" and "Must-Play" to further integrate travel and dining experiences [3][9]