第五届厦门跨境电商展启幕，POD定制专区成国际焦点

Core Insights - The fifth China (Xiamen) International Cross-border E-commerce Expo has opened, attracting over 50,000 square meters of exhibition space and gathering more than 30 characteristic industrial belts and over 30 mainstream cross-border platforms, making it a core hub for linking global markets [1][18]. Group 1: Event Overview - The expo is organized by the China International Chamber of Commerce and Xiamen International Chamber of Commerce, showcasing a wide range of cross-border e-commerce brands [3]. - The event features participation from numerous foreign institutions, including a delegation of nearly 70 Indonesian buyers and a Spanish procurement team, enhancing order conversion rates through direct sourcing [16]. Group 2: Industry Trends - The expo highlights the growing importance of the Print on Demand (POD) model, with nearly 80% of global POD production originating from sellers in Fujian, positioning it as a core base for POD entrepreneurship [9][18]. - The POD model is seen as a transformative force in the cross-border e-commerce sector, moving the industry towards a phase of "precision warfare" rather than broad growth [9][18]. Group 3: Support and Compliance - Legal service institutions such as the China International Economic and Trade Arbitration Commission and the China Maritime Arbitration Commission are present to support compliance and risk management for cross-border enterprises [16]. - The expo has launched the "Xiamen Initiative for Protecting Intellectual Property Rights," emphasizing the need for innovation protection and fostering a healthy ecosystem for sustainable development in cross-border e-commerce [16].