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What's Next For Nike's Stock?
NIKENIKE(US:NKE) Forbes·2025-06-29 09:00

Core Insights - Nike's stock has increased over 20% in the past five days but is down 5% year-to-date, underperforming the S&P 500's 4% rise [2] - The company reported fourth-quarter earnings with revenue of $11.1 billion, a 12% decline, and net income of $211 million, an 86% drop from the previous year, yet still exceeded analyst expectations [2] - For fiscal 2025, total revenue was $46.3 billion, a 10% decline, and net income was $3.2 billion, a 44% decrease, with digital sales down 20% [3] - Nike plans to realign operations, streamline supply chains, and reduce reliance on China-based supply chains from 16% to high single digits by year-end [4] Financial Performance - Q1 sales are expected to decrease by a mid-single-digit percentage, with gross margin compression of 3.5 to 4.25 percentage points, including a 1-point impact from tariffs [5] - Nike is currently trading at around $72 per share, approximately 41 times projected 2026 earnings, significantly higher than its three-year average of 28 times [6] - Consensus forecasts predict a 1% revenue decline in FY 2026, followed by a potential 5% growth in FY 2027 [6] Strategic Outlook - The effectiveness of Nike's turnaround initiatives is critical for stabilizing margins and reigniting top-line growth [7] - Nike has shown vulnerability during market downturns, with significant stock price drops in 2020 and 2022, indicating potential downside risk if macroeconomic conditions weaken [8] - The company is at a pivotal moment, facing margin pressures and valuation concerns, but its long-term strategy appears promising [9]