【西街观察】在法治轨道破解平台“内卷”

Core Viewpoint - The newly revised Anti-Unfair Competition Law of the People's Republic of China, effective from October 15, 2025, aims to strengthen platform responsibilities and address "involution" competition within the platform economy [1] Group 1: Legislative Changes - The revised law prohibits platform operators from forcing or indirectly forcing internal operators to sell goods below cost, disrupting market competition [1] - The law mandates platforms to establish mechanisms for reporting and resolving unfair competition complaints and to take necessary actions upon discovering such behaviors [1][3] Group 2: Market Dynamics - The government emphasizes the importance of regulating "involution" competition, particularly in the internet platform sector, which has seen intense competition and price wars in areas like food delivery and local services [1][2] - The internal competition among platforms is exacerbated by price transparency, leading to rapid imitation among small businesses and resulting in product homogeneity and intensified price competition [3] Group 3: Economic Implications - The law aims to create a stable regulatory environment that encourages healthy competition rather than destructive price wars, allowing companies to focus on value creation and innovation [3][4] - By regulating competition, the law seeks to protect the rights of consumers, platform operators, and gig workers, ensuring a fair and orderly competitive landscape [2][3]