200余场活动带你解锁郑州“醉美”之夜

Group 1: Event Overview - The sixth "Drunken Beauty Night Zhengzhou" consumption season event was launched on June 27, featuring the theme "Great Discounts in Green City, Beautiful Life" [2] - The event adopts a "1+N" model, incorporating four themed consumption activities: "Shopping Zhengzhou," "Tasting Zhengzhou," "Vibrant Zhengzhou," and "Leisurely Zhengzhou" [2] Group 2: Government Initiatives - The government will issue 20 million yuan in "Drunken Beauty Night Zhengzhou" consumption vouchers, applicable to various sectors including retail, dining, and entertainment [3] - A home improvement subsidy program has been initiated, offering a 15% discount on smart home products, with a maximum reduction of 1,500 yuan per item [3] - Alipay will provide various payment discounts during the event, including "Tap to Save" and "Tap for Free" offers, enhancing consumer engagement [3] Group 3: Digital Solutions - Alipay has fully opened its "Tap to Pay" digital solution to Zhengzhou merchants, enhancing operational efficiency for over 300,000 stores [4] - The platform aims to invest more resources by 2025 to improve user payment experiences and support the construction of Zhengzhou as an international consumption center [4] Group 4: Thematic Activities - "Shopping Zhengzhou" will feature summer shopping events in major commercial complexes and markets, with participation from social media platforms like Douyin and Kuaishou [5][6] - "Tasting Zhengzhou" will highlight local culinary experiences through various themed routes and events, including a night market and food competitions [6][7] - "Vibrant Zhengzhou" will host summer sports events and cultural performances, integrating elements from international festivals [7] - "Leisurely Zhengzhou" will showcase artistic exhibitions and themed markets, contributing to a vibrant night economy [8] Group 5: Duration and Impact - The consumption season will run until August 31, featuring over 200 themed promotional activities, ensuring continuous engagement and excitement throughout the summer [8]