融合创新创造全新体验 ，四项会展业国家标准发布

Industry Overview - The State Administration for Market Regulation has implemented four national standards for the exhibition industry, including a newly established "Online Exhibition Service Guidelines" and revised standards for data statistics, data auditing, and basic service requirements [1] - China has released a total of 20 national standards for the exhibition industry, creating a comprehensive standard system covering event organization, venue operation, and supporting services [1] - The exhibition industry is undergoing profound changes characterized by digitalization, greening, and internationalization, becoming a significant engine for economic growth in China [1] Market Potential - According to a report by Zhongyan Puhua, the total output value of China's exhibition industry is expected to reach 1.5 trillion yuan by 2025, capturing 18.5% of the global market share [1] - The industry is projected to grow at an average annual rate of 8.5%, reaching a total output value of 3 trillion yuan by 2030, with the global market share increasing to 23% [1] - The integration of technologies such as the metaverse and AI is anticipated to fundamentally transform exhibition formats, while cutting-edge technologies like quantum computing and holographic projection may create new exhibition experiences and commercial value [1] Company Developments - Miao Exhibition is developing a "China Brand Exhibition Going Global Incubation Platform," focusing on advancing the internationalization of Chinese exhibitions and evolving from serving Chinese enterprises to serving the entire Chinese exhibition industry [2] - Lansheng Co., Ltd. specializes in exhibition event organization, venue operation, and comprehensive services across the exhibition industry chain [3]