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无标假标并存 充电宝治理不止于3C认证
Bei Jing Shang Bao·2025-06-29 15:46

Core Viewpoint - The new regulation from the Civil Aviation Administration of China (CAAC) prohibiting passengers from carrying non-3C certified power banks on domestic flights is expected to accelerate the reshaping of the power bank market and has already sparked significant consumer interest in compliant products [2][3][4]. Market Impact - Following the announcement of the new regulation, the search volume for 3C certified power banks surged by 120% year-on-year on e-commerce platforms, indicating a strong consumer demand for compliant products [3]. - Sales of compliant power banks have seen a daily increase of 20% in stores that meet the 3C certification requirements, reflecting the immediate market response to the new regulation [4]. - The global market for mobile power banks has surpassed 1200 billion yuan, with China accounting for 38.7% of this market, highlighting the significance of the Chinese market in the global context [4]. Industry Dynamics - The new regulation is expected to enhance product safety standards in the power bank industry, pushing companies towards higher technological and quality standards [4]. - Major brands like Romoss and Anker have announced recalls of over 1 million power banks due to safety hazards, indicating ongoing quality control issues within the industry [4]. - The regulation is likely to create a stronger market position for leading brands, reinforcing a "stronger survive" market dynamic [4]. Consumer Behavior - Consumers are increasingly prioritizing 3C certification when purchasing power banks, as evidenced by the heightened discussions and inquiries in retail environments [3][4]. - There is a notable presence of non-compliant power banks in the market, with some retailers misleading consumers about the safety and certification of their products [6][7]. Regulatory and Legal Issues - The sale of counterfeit 3C certification stickers has emerged as a significant issue, with some vendors openly marketing these illegal products online [8][9]. - Legal experts emphasize that using or selling counterfeit certification stickers is a serious offense that could lead to administrative penalties or criminal charges [9].