小米汽车应从“流量狂欢”模式切换到“责任担当”模式

Group 1 - The core achievement of Xiaomi's YU7 is breaking the record with over 200,000 pre-orders in just 3 minutes, showcasing the success of its new car launch model [2] - Xiaomi's marketing strategy involves a "three-step jump" approach, which raises price expectations, emphasizes high costs at launch, and then reveals a lower price to create a buzz [2] - The phenomenon of "scalpers" is not unique to Xiaomi, as seen in previous instances with Apple, indicating a broader issue of high demand and low supply in the market [2] Group 2 - The emergence of a secondary market and scalper schemes complicates the market dynamics, increasing transaction costs for consumers and disrupting normal market order [2] - To combat scalper issues, a multi-faceted approach is necessary, including consumer education, platform regulation, and brand strategy optimization [3] - Xiaomi needs to address supply and demand management issues, enhance production capacity, and improve transparency in delivery schedules to mitigate these challenges [3]