汽车业探索出海新模式

Group 1 - The global automotive industry is undergoing rapid transformation, with increasing complexities in international trade relations impacting the automotive supply chain [2][3] - China's new energy vehicle (NEV) industry is rising, establishing a comprehensive supply chain system, with exports of complete vehicles reaching 2.49 million units from January to May, a year-on-year increase of 7.9%, and NEV exports at 855,000 units, up 64.6% [3][4] - The traditional global cooperation model faces challenges, necessitating a reconstruction of cooperation logic and pathways to deepen links between Chinese automakers and the global market [4][5] Group 2 - Companies like Xiaopeng Motors are exploring various market models in Europe, achieving full market coverage while engaging in cross-border marketing to enhance brand recognition [4][5] - Lantu Motors plans to cover mainstream NEV markets by 2026 and enter 60 countries by 2030, integrating local service resources and financial supply chains for mutual benefits [5][6] - The battery supply chain is crucial for the collaborative development of the industry, with companies like Guoxuan High-Tech establishing a vertically integrated supply chain from raw material mining to battery recycling [6][7] Group 3 - The supply chain for NEVs requires collaboration among hardware manufacturers, energy service providers, and data service providers, moving from cost-driven to ecosystem-driven models [6][7] - Understanding local markets, regulations, and cultural nuances is essential for Chinese companies entering European markets, particularly in establishing charging infrastructure [7][8] - The automotive industry is transitioning from merely exporting products to providing comprehensive services, necessitating a robust out-of-country operational framework [8][9] Group 4 - A global compliance management platform is recommended for Chinese automakers to ensure alignment with local laws and regulations while expanding internationally [9][10] - The shift from "electrification export" to "intelligent export" is enhancing the international competitiveness of Chinese automotive companies [9][10] - As the global NEV ownership increases, companies are advised to extend their value from R&D and production to service and support in overseas markets [10]