AGRICULTURAL BANK OF CHINA(SH:601288) Zheng Quan Ri Bao Zhi Sheng·2025-06-30 00:17Core Viewpoint - Agricultural Bank of China Fujian Sanming Branch is actively promoting financial literacy and risk awareness among the public through the "2025 Financial Knowledge Popularization Campaign" with a focus on local needs and key demographics [1][2][3] Group 1: Target Demographics - The campaign emphasizes the financial knowledge needs of three key groups: the elderly, youth, and new citizens [1][2] - For the elderly, the bank conducts "Consumer Protection Micro-Classrooms" in communities and senior centers to educate them on preventing common scams like "pension fraud" and "high-interest investment traps" [1] - For youth, the bank engages with schools to provide financial knowledge lectures and support services, addressing issues like "campus loans," "online gaming scams," and "personal information protection" [1][2] Group 2: Outreach and Education Methods - The bank utilizes both online and offline channels to enhance the campaign's reach, including sending safety tips via SMS and displaying promotional materials on various digital platforms [2] - Offline activities include organizing financial knowledge teams to conduct educational sessions in rural areas, communities, schools, and businesses through various formats like "Micro-Classrooms" and "Town Hall Meetings" [2] Group 3: Employee Training and Service Improvement - The bank is committed to "embedded" education, ensuring that employees provide risk warnings and financial literacy during service interactions [3] - There is a focus on appropriate product recommendations based on customer needs, alongside rigorous employee training to enhance service quality and ethical standards [3] - The bank aims to establish a long-term mechanism for financial knowledge dissemination to foster a harmonious and healthy financial consumption environment [3]